Drinks giant Diageo Great Britain has announced the appointment of Ursula Mejía Melgar as its new marketing and innovation director. The role will see the new director responsible for shaping leading brands including Guiness, Smirnoff and Gordon’s in the UK market.
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Diageo has cautioned that financial challenges may extend into next year after the company fell short of its full-year profit expectations, leading to a more than 9% drop in shares to a four-year low.
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Scotch whisky brand Johnnie Walker is one of the top five most valuable UK brands according to research by Kantar, joining the likes of Vodafone, HSBC and Shell.
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Ivan Menezes, Diageo's Indian-born CEO, has received a knighthood in King Charles' first New Year’s Honours list.
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The UK’s leading brands are showing positive signs of recovery in the wake of the Covid-19 pandemic, leaping in value by 22% to reach a new record high of $278.8 (£207 billion), according to Kantar’s BrandZTM Most Valuable UK Brands 2021 ranking. However, growth rates show they are lagging behind the biggest global brands.
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Diageo-owned whisky brand Johnnie Walker is opening a new visitor experience on Princes Street in Edinburgh on 6 September 2021.
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Diageo has narrowed the gender pay disparity in the company overall, according to the company’s second annual gender pay gap report.
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Diageo has seen its annual GB sales rise by 8% helped by its core gin and beer offering and ‘innovative’ NPD including pink gin.
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